Rebooting Prosperity May Require Updating Our Culture

http://blogs.hbr.org/haque/2010/10/sam_zells_tribune_and_the_high.html

Wow! This article has a great message and is entertainingly written. The author talks of a “company making all the wrong moves – and one where the boardroom is like a parody of Animal House”. Ok, now he has my attention. He describes the newspaper company in question as “pursuing tired old 20th century advantage – in the most simplistic way possible, hoping that cutting costs to rake in a few tiny efficiency gains or adding a few ad pages will save it from sweeping strategy decay”. His conclusion: there’s a deeper problem at a cultural level.




He then winds around examining corporate strength and concludes that it is no longer about dominance, but about the capacity to evoke. “It’s the power to inspire, animate, infuse, spark, evoke – and then connect, link, and collaborate, to be a force multiplier.”



He feels that booster jumping the economy is going to take more than stimulus packages, bailout and quantitative easing. It is going to require something deeper; a change of values. And it is not just in the corporate arena, but in society in general. There is a need to examine the culture of our society. I think he has a point.