Slippery Business Conduct?

“No corporation can afford the reputational risk of marketing unsuitable product or engaging in slippery business conduct.  Values and culture speak to both of these perils.”  The G30 Report Toward Effective Governance of Financial Institutions, 2011 said this with respect to financial institutions, but I substituted “corporation” as I think it is a more universal statement.  One could also add “unsuitable services”.  We see so many lapses in business ethics and governance these days; I can’t help but think that they could be avoided by having a proper environment of values and culture.